Published in Journal. Newsletter 47
Eliana Nieto Rodríguez, journalist Gestratégica, February 15, 2011
Paul Pastor, editor of the blogs 'Responsible Gift' and 'Conscience Responsible' spoke on the anniversary of Gestratégica.
What do you do for a living now?
'm Director of Strategy and Social Responsibility Domínguez Pastor & Associates Group. I run the business line responsible Gift. Editor
specialized blogs Social Responsibility and Responsible Gift
:
Blogger:
http://www.regaloresponsable.blogspot.com/ and Wordpress: http://www.regaloresponsable.wordpress.com/
and Awareness Manager:
Blogger: www.concienciaresponsable.blogspot.com
Wordpress www.concienciaresponsable . wordpress.com community'm
Manager: facebook, twitter, Scribd, linkedin, youtube ... Gift Manager, CSR Consultant, Consulting Leaf B: B Development, Freelance Consultant and Trainer in Corporate Social Responsibility Practice Day Coordinator SUSTAINABLE B and associate member of Forética and English Global Compact Network.
Where did the idea for the Blog Conscience Responsible? What kind of content issues?
The Conscience Blog Head, aims to bring the knowledge and spreading a culture of social responsibility and sustainability to all companies, governments, institutions and organizations, public or private, regardless of size, to create awareness more ethical, to help implement CSR policies, and ethical management system, based on the provision of securities to the Company, the People and the Environment.
The blog publishes articles of opinion regarding issues such as: Social Responsibility, Human Rights, MDGs, Conference Managers, Equality, Diversity, Disability, Buy Ethical Consumer Responsible Multistakeholders Dialogue, Social Networking, Corporate Reputation, Instruments, Tools and Indicators CSR, CSR Standards, Reporting, Sustainability, Environment, World Days and International Campaigns
RSC ... What inspires you when publishing an article or review?
In those topical issues on liability that I believe may be of interest to our readers.
Sometimes they are reflections on news that appears in print, others are opinions Social Responsibility issues, some are visions about Responsibility Social, its status, its evolution and its future. Public
articles that I think can help spread awareness of the value that CSR can bring to institutions, society and the planet.
If I could point out two publications on his blog in 2011 what would be?
- obsolescence: Engine inostenible of consumer society. For its ability to remove consciences on how growth occurs and the current crisis.
- Handbook anti-corruption and transparency of the English Global Compact Network . Because reality shows which live many companies in their day to day and on which there is great lack of transparency.
What advice would you give to people interested in publishing opinion columns?
A blog is not a bulletin or newsletter. Therefore, there must be dedicated to posting news like that. A blog should be a forum of opinion which provide insight and ideas.
Choose a topic of interest and discuss it with freedom and truth. You have to take the place of the reader. If the issues or focus on them you do not catch the readers will lose interest and stop following you.
A good way is to study the statistics on the number of people reading each article and also its origin. This can give clues about the kinds of issues and items that are most interesting.
is important to document carefully before you create an article and discuss issues on which to reflect or create social debate.
What other CSR and sustainability blog you recommend?
interest me are blogs that provide content and innovative approaches on Social Responsibility. You learn a lot by reading other people's blogs.
mention a few of which follow: "Blog Manager", "Person Business and Society "," The Blog of Corporate Social Responsibility "," B Sustainable ... Also interesting are some blogs of companies talk about their CSR practices. We edit for example "The Gift Blog Responsible" is a blog where we count our actions and our day to day, supplemented with news and articles on CSR.
What are the CSR issues that marked this 2011?
I think it opens an important debate on the evolution of CSR, the CSR called 2.0. I recently published an interesting article by Alberto Andreu Pinillos awareness on this subject in charge.
will also talk about the eternal debate of whether to legislate social responsibility and how, in line with the laws that are already emerging as the LES or the Law of Extremadura.
also be discussed with the Standards and certifications that arise around CSR, such as ISO 26000, the RS 10 AENOR, the AA1000 Series or SSG 21. It will discuss the opportunity, they bring their level of certification.
Another topic of great interest is the use of social networking as a tool for managing CSR and RC companies.
management of diversity, equality, reconciliation, corporate volunteering ... retain their interest in 2011. And also discuss crisis, sustainability and decrease.
In one sentence, what you describe Gestratégica?
One way to learn to manage strategies and values \u200b\u200bof social responsibility CSR provides insight and knowledge.
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