Monday, May 26, 2008

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Support for children with cancer: Danone and society Banamex

Cancer is the second leading cause of infant death in our country also is a costly disease, which is why society and the private sector must work together to attack.
An example of joint social responsibility is that thanks to the collaboration of consumers, the campaign build your Dream XI, organized by Danone, was successfully completed, bringing a total of 10, 603.764 dollars, to become a life expectancy of more than 50 children with cancer.
With the creation of the Campaign Build Their Dreams in 1996, Danone de Mexico became the first Mexican company to make a plan for ongoing and systematic support corporate social responsibility, to support Mexican children.
Thus, representatives and volunteers of Friendship House received the donation, together with children and families that reflect this path of struggle and strength.
Danone Group is governed by a corporate principle called "Double Project", which holds that there can be no sustainable economic development without social growth. By this principle the company maintains the economic and social objectives as if they were one.

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