cement producer Holcim launched advertising campaigns and Corporate Social Responsibility in print. Both created by advertising agency Möller brand communication. marketing campaign directed to the formal sector of the construction that is called Solutions for Your World, is a testimony of the projects can be built with products and services.
Among the great works that appear in the corporate campaign are: the Loetschberg rail tunnel length of 33.7 km (the longest in the world), which crosses the Alps in Switzerland and significantly shortens the journey between Germany, Italy and Switzerland; Three Gorges Dam in China (the largest project in history aimed at generating electricity and is considered the greatest hydroelectric capacity in the land) to be able to provide 10% of the electricity demand in China; the new Bangkok International Airport, Thailand: Suvarnabhumi, a work that will respond to the rapidly growing demand air traffic business in Central Asia and have capacity to serve 45 million passengers a year and the Palace of Justice in Santiago de Chile, an exceptional work commemorating the bicentennial of that country and serves as a model for redefining urban fabric of the future.
social responsibility campaign named for a world stronger, build more ... for the first time highlights specific actions and social impact for the environment, the company takes in Mexico for over 25 years.
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