Posted in: News Down Spain
"It's Law," a new campaign television DOWN SPAIN
Day Down Syndrome
-21 March-issue today in most chains in the country, the three ads in the campaign "It's Law", based on the UN Convention.
another year, the World Day Down syndrome (21 March) becomes for 34,000 English families on a very pointed. A day in which society show the reality of a disability, by leaps and bounds, it becomes a niche in the community on an equal footing.
But this important day also represents the time to complain or report what remains to be done. For
therefore DOWN SPAIN , in collaboration with Caja Madrid has made a television campaign, based on the International Convention on the Rights of Persons with Disabilities, to sensitize the society about the rights of those with syndrome Down.
The campaign "It's Law" is composed of three spots of thirty seconds each, which addresses three fundamental rights: 1) the right to work, 2) right to equality and non discrimination; 3) right to live independently and being included in the community. Ramón Luis
Veneros and Jesus Lopez, both of DOWN AVILA and Lucia Bravo, DOWN TOLEDO, have become the protagonists of the three stories told in the campaign. In addition, another young APROCOR Foundation participated by lending his voice to the narration.
The advertisements will run, starting Monday, March 21 (except Telemadrid, which has broadcast from Monday, March 7) in the following national and regional chains: RTVE (TVE 1, La 2), Tele 5, La 7, Canal Satellite Digital, Veo TV, Intereconomía, FDF, Divinity, Telemadrid, La Otra, Canal Sur, Canary RTV, RTV Murcia, Ceuta RTVE RTVE Asturias, Castilla la Mancha TV, Castilla León TV, People TV, The E-TV, Santiago TV, Galician, Onda Jerez TV, RTV Mallorca, Mallorca IB3, Canal Nou, Nou 2, Canal Gasteiz, Canal Extremadura, Chiclana Televisión, Onda Light Television, RTV Huesca, La Manyana TV, TV Localia Zafra, Humania TV, Telemiño. The campaign also colobus Emisur Radio, broadcasting ads in the audio version, and the Federation of Radio and Television Organizations of Autonomy, who spread the ribbons among entities.
Ad 1 - Right to live independently and being included in the community
Announcement 2 - Right to work
Announcement 3 - Right to equality and nondiscrimination
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