CSR in March 2011. Forética presents its 2011 Report
Forética held last March 3 the General Assembly of Members 2011, in which she reviewed all activities of the Association in 2010 and proceeded to the approval of annual accounts.
A new feature introduced a dynamic Forética workgroup members to decide between the lines of action Forética for the coming years, within the initiative's 2020 Enterprise CSR Europe.
A working group was coordinated by Pastor Paul , Director of Responsible Concinciencia Blog.
Subsequently, there was a presentation of the fifth edition of Forética: Forética Report 2011 on the evolution of CSR in Spain .
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This reveals a consolidation of the phenomenon despite the crisis at the same time reveals a deeper divide between the smaller companies and medium and large with respect to its attitude and its practice of Social Responsibility.
"The paradigm shift is occurring in the global economy requires businesses and government to become citizens and qualify for the responsibility and the necessary response." This was declared yesterday Minister of the Presidency, Ramon Jauregui , at the conclusion of the presentation of Forética Report 2011 on the evolution of CSR in Spain.
"The main goal now is to recover the economy, create jobs and it is quality," noted Jauregui. "The question is not what companies do with their profits, but how to generate, and ultimately, companies are only profitable if they are ethical, "he concluded.
Major study findings
One of the main values \u200b\u200bof the 2011 edition of the Report Forética resides, according to its authors, that "from the socioeconomic point of view has coincided with a context abrupt change in the financial markets, a time of unprecedented shock has tested the maturity of the phenomenon of CSR in its most extreme circumstances. "
"The balance is clearly positive in these circumstances, "he said on his part the study director Jaime Silos during the presentation of its main conclusions. While there have been organizations that have abandoned all or part of their CSR practices, has only been true in the case of those who were not integrated into its business strategy. "We are talking about a phenomenon of CSR authentication", as noted Juan Pedro Galiano, President of Forética and co Report.
According to the authors, both the highest degree of skepticism as cuts in some business activities and any consumption practices fall within the normal and adapted to respond to the situation. "I've never been a lack of trust in the state of the economy and political system as charged," the report based on data from the CIS. In this context, "positively surprised by the degree of maturity of CSR in business discourse," said Silos noting that 6 out of 10 companies known as CSR.
The other side of the coin is the growing gap between small and big business. "We attended the polarization of awareness of CSR in terms of size," say the authors. The same development shown in the analysis of the perception of its usefulness and the degree of skepticism about its future development. "This is worrying, since the development of CSR would be below its true potential. Do not forget that companies with fewer than 100 employees represent 99.6% of English businesses, "said Silos.
According to the study, "the importance of CSR will continue to grow but at lower rates." The small company builds consensus that difference by 84% of institutions now believe that the importance of CSR is equal or greater in the coming years compared to 92% who claimed it in 2008.
The effects of the crisis in CSR
Forética
According to the Report 2011, one in three English companies no longer engage in CSR as a direct result of the economic situation. The authors of the study highlight the strength of social responsibility "if one considers that since the previous edition of the report has destroyed 2.3 million jobs and 130,000 businesses." Again, the size of the organizations is crucial: the dropout rate of CSR activities on a permanent basis (without anticipation of resuming them) is much higher for small businesses-18% - compared to only 3% For of medium and large.
Another impact of the economic cycle in the business sense to CSR is reflected in the priorities of the practices in organizations. The goal of "creating employment" level positions since 2008 and ranks second behind only "respect human rights and privacy of its employees and suppliers" at the expense of respect for the environment.
Another issue that follows the Forética Report is a strategic and operational integration of CSR. Currently, only 5% of English companies have a CSR policy formalized in writing and 11% are in the process formalization. In terms of integration and performance, he formulated the strategy of CSR in business is the Directorate General in 44.5% of cases, followed by the Board of Directors, 25.4%. At operational level, there is a consolidation of the specific figure of the director of CSR - 45% of cases, "winning weight in the organizations, since in 73.6% of cases is usually built into the Committee direction.
citizen perception
For the first time, the level of understanding of CSR beyond the threshold of half the population, with 52.3% of the citizens who have heard of the concept.
The sharpness of the term, meanwhile, remains unchanged quantitative but qualitative. The economic crisis mainly affects social bias that citizens value CSR now -65% of the attributes, and the environmental gain weight compared with data from previous editions.
citizens regard to the analysis of "good business", the criteria directly related to CSR experience strong momentum with respect to market (from 23 to 35%). For the first time, the attribute most valued by corporate citizens is a concern for employees, surpassing the traditional factors of money.
addition, a row despite the crisis, the citizen sentiment on business concern for its environmental and social environment continues to improve and 57% of the population observes a concern, "more" or "much more" of these companies aspects. In the classification by social agents, they do suffer significantly declining public trust the State / Government and political parties, falling by 17 and 13% respectively in the assessment of ethical management, "while the business sector increases its value on Report 2008. The list of players rated the NGOs are still leading, followed by SMEs corporations and media. By sector, pharmaceuticals, automotive, passenger transport, consumer and energy management approved ethics, while most recession suffered by the financial sector. Responsible consumption
The crisis has also affected the attitudes of purchase, which has become a negative discrimination and avoidance of consumer boycotts to punish brands "irresponsible" - in the main manifestation of responsible consumption, which has increased from 37 to 45% of people since 2008.
In terms of affirmative action, there is a change from reward (pay more for a charge: 16%) to the preference (choose the most responsible in terms of equal price: 21%).
"The consumer response to the crisis takes a defensive position, but not lower our guard," said Silos. "With less disposable income and job prospects worse, citizens naturally reduces its positive discrimination via payment of a premium as a reward for CSR. However, it is significant that current topics not allowed to practice responsible drinking, "said the author," but that the decline of affirmative action is offset by a negative rebound (boycott and avoidance of product). "
CSR Reporting Centre
One of the novelties of the Monitoring Report 2011 CSR Report, a section that discusses Forética the bulk of the newspapers published reports in our country about social responsibility provide a comparison easier to read and follow the main issues and trends in CSR. "An effort," according to the authors, "to contribute to the scientific community that demonstrates social responsibility to transparency and rigor from which Forética focuses his research."
What is Forética Report
Forética Report 2011. Evolution of Corporate Social Responsibility in Spain is the fifth edition of a biennial survey since 2002 gives a national picture of the degree of implementation and development of CSR in companies and citizens of our country.
Based on a sample of about a thousand companies and a thousand people surveyed, aims to contribute to the knowledge of Social Responsibility in Spain, and it periodically analyzes patterns and the degree of visibility, awareness and development of CSR practices, trying to detect changes in corporate and civic attitudes about this phenomenon.
Forética Report 2011 has been sponsored by ADIF, MSD, Renfe and Sanitas, and is available free of charge, both unabridged version as executive-in web http://www.foretica.org/
About Forética
Forética is the professional association of organizations and CSR in Spain with more than ten years of history and about 250 members whose mission is to promote a culture of ethical management and social responsibility, providing knowledge organizations and tools to successfully develop a business model and sustainable competitive. With a presence in Spain and Argentina, and representation in the main forums of CSR at European level is Forética national partner of CSR Europe and member of its Council. It is also a member of Eurosif partner, Organizational Stakeholder of the Global Reporting Initiative (GRI) and in our country, Forética part of the State Board of CSR as a vocal expert, among others. It also owns the Standard SSG 21, the first system of social responsibility management European allowing a voluntary basis, to achieve certification. More information http://www.foretica.org/
For more information: Communication
Forética. Tel: 91 522 79 46 - e-mail: comunicacion@foretica.es
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